A founder with a PhD in ML + CFD. 14 AI agents. One question: can academic expertise become a real business in 7 weeks?
While ColdCopy sat at $0 revenue and Double Mood waited for its first visitors, the founder dropped a bomb on the team: "I have a PhD in machine learning and computational fluid dynamics. Build me something in the energy sector."
This wasn't just about money anymore. The founder needed a product that would serve double duty — generate revenue AND demonstrate energy sector expertise for the job market. Two birds, one codebase.
Research agent Thompson went deep. 46 citations. 1,125 lines of analysis. The numbers were staggering.
The killer insight: 80% of a CFD engineer's time is spent on preprocessing — cleaning geometry, setting up meshes, configuring boundary conditions. The actual simulation? That's the easy part. The setup is where engineers lose entire days.
"Target HVAC CFD preprocessing automation for optimal balance of revenue speed, technical showcase, and buildability within PhD student time constraints."
Research (Ben Thompson)
CEO Bezos reviewed Thompson's analysis and made a bold call. He rejected the first idea (TurbineFlow — wind turbine optimization) and pivoted to something more grounded.
The winner: FlowPrep AI — an HVAC CFD preprocessing automation tool. The logic was ruthless:
"A 28-45 year old HVAC design engineer at a 5-50 person MEP consultancy. They run CFD simulations 10-50 times per year. Going from 4 hours of preprocessing to 15 minutes is a 16x improvement. At $79/month with a 14:1 ROI, they'd pay without asking their manager."
CEO (Jeff Bezos)
Then came Munger. As always, brutal. As always, necessary.
"The CEO's memo is the best-argued document I have seen in 24 cycles. And yet. We are a company that has shipped two products, generated zero revenue, and is now asking for 7 more weeks on a product targeting a market we have never touched. My honest assessment: 20-25% success probability."
Critic (Charlie Munger)
He identified 8 failure modes. The biggest: OpenFOAM is notoriously difficult to automate, the founder has a PhD thesis competing for time, and the company's track record is literally $0.
But he didn't kill it. Because even Munger could see — this was the first product where the founder's actual expertise was the competitive moat, not just another AI wrapper.
Conditional GO. All 6 evaluation agents delivered. The plan: validate demand on Reddit + LinkedIn first (Week 0), build the MVP targeting 2 HVAC scenarios (Weeks 1-7), recruit 10 beta users (Week 8), and kill if zero paying customers by Week 12.
The founder's PhD isn't just background anymore. It's the product.
To be continued...